Making Your Website Work: 100 Copy Design Tweaks for Smart Business Owners (English Edition) eBook : Andrews, Gill By Gill Andrews

Gill Andrews Û 9 Characters

Take a shortcut to making your website workWant to learn how to drive business through your website without taking an expensive course or reading a pile of books?Making Your Website Work helps you understand what makes a great website through practical tips you can apply to your website today to get clients and sales.It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory.Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.Among other things, you’ll learn:How to spot (and fix) vague and self centered copyHow to sound trustworthy even without testimonialsHow to structure your homepage to make your message clearWhy you should delete your Testimonials and FAQ pagesWhere to place call to action buttons to get people to clickWhat design mistakes get in the way of your messageWho is this book for?This book is NOT for you if:You sell products, not services. The tips in this book are for the service provider websites: freelancers, consultancies, agencies, contractors, etc.Your website is already attracting a decent amount of leads. The only way to improve a website that's already working to some extend is to have it properly audited by a professional.This book IS for you if you're:A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.A web designer who wants to design not only pretty websites but also websites that convert.A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert. Making Your Website Work: 100 Copy Design Tweaks for Smart Business Owners (English Edition) eBook : Andrews, Gill

Amazing book. It was Eureka moment for me when I read the book. Honestly,my thought process has completely changed after reading this book. I am redesigning my website as per this Gill' principles. Making Your Website Work: 100 Copy Design Tweaks for Smart Business Owners (English Edition) eBook : Andrews, Gill Indiscutablement un des meilleurs ouvrages sur la conception de contenus de sites web. Les démonstrations sont éclairantes et les conseils absolument pertinents. L'ensemble distille une philosophie gagnante que l'on pourra aussi décliner sur les pages de blog, landing pages ou newsletters. Merci, Gill ! Making Your Website Work: 100 Copy Design Tweaks for Smart Business Owners (English Edition) eBook : Andrews, Gill I loved this book. It's a quick read, short chapters that have a practical advice with no fluff or buzz words. The author made a great effort to compress a lot of experience in such hany guide.I recommend this book to marketers and business owners to improve their websites to their next level.Side note, as the chapters are short and usually separated advice, so I read this whole book in my short waiting times (dead small times)! Imagine In 5 min or less you read a complete advice to implement on your website.The main disadvantage from my view is the topics are not in specific category order, I wished to see the 1st 20 tips is in copywriting. The 2nd 30 tips in design etc. by that readers can find and fix related issues quickly. However, currently the book has an index of the topics at the end.Thanks Gill for writing such beneficial book. Making Your Website Work: 100 Copy Design Tweaks for Smart Business Owners (English Edition) eBook : Andrews, Gill it's a small and manageable book and it is stuffed with nuggets.Gill Andrews walks her talk: the tips in her book are concise and to the point, teaching you on the go what to do and how to do it.The clear layout of the book structure and the neat, often humorous tone of her copy make it easy to incorporate your lessons while having fun doing so.Ideal for beginners and/or business owners suffering from writer's block putting these easy tips into action will take them a long way Making Your Website Work: 100 Copy Design Tweaks for Smart Business Owners (English Edition) eBook : Andrews, Gill Gill explains her reasoning behind every tip and provides clear steps you can follow to implement each of the improvements on your own site. She also discusses unique contexts that may allow for exceptions to certain rules. At the end of the day, you'll be able to decide with confidence whether or not a specific change should be made to your website.Each of the 100 tips is categorized into one or two of the following categories: Blogging, Copywriting, Web Design, Strategy, and User Experience. I personally purchased the book for the Copywriting tips, but I have found every tip to be incredibly insightful. I will be re reading this book and keeping it by my desk for reference until I have the content memorized! Making Your Website Work: 100 Copy Design Tweaks for Smart Business Owners (English Edition) eBook : Andrews, Gill